Spotting Fake Customer Product Reviews

July 31, 2018

© Dmitry Rogatnev | Dreamstime.

When deciding on a product to buy, an honest review by someone who has it can be beyond helpful. In a 2011 survey, 87% of consumers said a positive review confirmed their decision to purchase a product and online customer reviews are the second most trusted source of product information, behind recommendations from family and friends.But not all online reviews are created by people who are honest and in many cases, they reviews without even purchasing or using the product. Roughly 3% to 10% of customers leave reviews, meaning most of online reviews are paid by the product's maker for a positive response, or a negative one for their competitors.  While online retailers are working to stop these reviews, it probably not a good idea to rely on customer reviews period, especially if there are only a few reviews that are fairly recent. However if you still feel the need to read reviews, skip 5-star and 1-star reviews and stick with the 2, 3, and 4-star reviews.

SOURCE: Lifehacker & BuzzFeed

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