Retailers Buying Ad Space Inside Your Shipped Box

July 30, 2018

© Stephen Coburn | Dreamstime

It's no surprise that we're doing more online shopping and that's bad news for brick-and-mortar stores, which have seen profits drop 8% last year.  But traditional shopping stores are not going down without a fight. Several retailers have begun to buy advertising inside shipping boxes! A company called UnDigital is offering the service that fills the empty space inside our shipping boxes with advertisements for, well just about anything! With an average of 200 million packages shipped annually, there is many opportunities for retailers to reach customers to promote themselves, their products and services. Taking a page from the Sunday newspaper, UnDigital hopes customers unpacking their shipped items will take notice. So far 25 retails have signed up including Barnes & Noble, Zulily, and Saks Fifth Avenue. 

SOURCE: Newser

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