POOR MARKETING DECISION TO USE COCA-COLA ZERO IN 9/11 DISPLAY

September 9, 2016

Dreamstime

Sunday marks the 15th anniversary of the terrorist attacks on the World Trade center in New York City and the Pentagon in Washington DC. While most of us mark the solemn anniversary remembering those lost, there are some in businesses who tie in their products to the events on September 11, 2001.  In comes a Panama City Walmart store, where on Tuesday a Coca-Cola distributor set up a display of Cocoa-Cola, diet coke and Sprite-Zero 12 packs resembling the flag, along with a "We Will Never Forget" banner skyline of New York City.  Somehow the display makers failed to realize that using 12 packs of Coke Zero as the twin towers at ground zero was not a good idea.  To add to the anger, there were signs noting the sale price of the soda.  A passing shopper posted the picture online, which was investigated by Walmart and Coca-Cola and indeed it was real.  Since then, the display has been taken down and Walmart and Coca-Cola have apologized for the gaffe.  Although there was no disrespect meant in the display, it demonstrates that some events in history should not be used marketing, promotion or sales.

SOURCE: Orlando Weekly

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