Peanuts Are For Sale

February 3, 2017

© Anthony Behar

Talk about pulling the football away from you just as you are about to kick it!  Charlie Brown, Linus, Peppermint Patty, Snoopy and the rest of the Peanuts gang are up for sale. The major owner of Peanuts Worldwide LLC, Iconix, has put up for sale the licensing rights for Charles Schulz’s Peanuts characters. Iconix has fell on hard times even before Met Life decided to end their 30 year partnership with the Peanuts characters.  An auction is being set up to sell the rights to Peanuts as well as another iconic character, Strawberry Shortcake.  It's unknown how much cash they hope to raise for the company that also owns the brands Joe Boxer, London Fog, Ed Hardy, Danskin, Mossimo and Mudd. In 2010 they purchased Peanuts for $175 million.

SOURCE: Reuters

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