Netflix Launches Marijuana Brands To Promote Shows

August 28, 2017

Dreamstime

You pair a nice wine with a special dinner, so why wouldn't a TV network pair medical marijuana with some of its shows?  Netflix did just that over the weekend at several California medical marijuana dispensaries. Dubbed “The Netflix Collection,” it features marijuana strains inspired by some of its more popular shows. While brands of  “Poussey Riot” to go with Orange is the New Black, “Camp Firewood” for Wet Hot American Summer: Ten Years Later, “Prickly Muffin” for Bojack Horseman. The promotional stunt was triggered by the new Netflix series, Disjointed, starring Kathy Bates, which is a comedy about the marijuana business. The three strains related to the show, “Omega Strain,” “Eve’s Bush,” and “Rutherford B. Haze were released to coincide with the debut of Disjointed.

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