More Online Reviews Doesn't Mean The Product Is Better Than Less Reviews Ones

August 29, 2017

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There is no question that online shopping is big business and when it comes to deciding between the hundreds of choices, quantity beats out quality when it comes to products with more online reviews, says a new report. The buying habits of shoppers on Amazon shows that online products with the most reviews were the most popular, even if they scored a lower rating.  Statistically speaking, that popular product is actually likely to be a poorer-quality product that the one with fewer reviews. For instance, in the case of two similar products with a 3.1 rating, one with 29 reviews and one with 154, the more reviewed product only has a 40% chance of actually being better than the product with just 29 reviews. However, researchers found that buyers were 90% more likely to buy it because they perceived it was better. In other words, if a product has hundreds of review and the overall rating is only 3 out of 5 stars, it is a poor quality item compared to that same 3 out of 5 stars with only a dozen reviews.  The fewer reviewed item has a better chance of being a better product since it hasn’t been reviewed by such a large group. The report looked at 15.6 million review of more than 350,000 items.  Just because something is popular doesn’t mean it’s better. Instead, look for products with higher ratings overall, and actually read some of those reviews to understand what other buyers considered the hits and misses of a particular product.

SOURCE: Lifehacker

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