Ikea Combines Home Pregnancy Test With A Coupon

January 11, 2018

© Catalina Zaharescu Tiensuu | Dreamstime

Ikea is a unique store and one that many soon-to-be-parents head to prepare for their bundles of joy.  Now the Swedish chain store is working on an unusual marketing campaign in which it is combining a home pregnancy test with a coupon!  It works just like a regular test which relies on antibodies that bind to the pregnancy hormone hCG, resulting in a color change.  But on this coupon from Ikea, instead of a blue line or pregnant reading, the ad will display a coupon for a baby crib as well as a congratulations message! The ad is being featured in a Swedish women's magazine and its unclear how many people will be willing to try it out and bring the slightly damp ad into the store when they're finished. However the cost of buying multiple pregnancy tests can quickly add up, and some people may be happy just to have the free test from Ikea, although it has not been endorsed by any official medical bodies.

SOURCE: Daily Mail

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