How Shopping Can Empower Women In The Boardroom

March 15, 2018

© Matthiase | Dreamstime

Women account for 85% of all consumer purchases, yet only account for 27% of senior management positions.  With recent news of actresses Gal Gadot (Wonder Woman) and Claire Foy (The Crown) being paid less for their leading roles than their male counterparts, the cries for equality between the men and women grows. If you find it an important issue, you can do something about it when you make decisions on where to spend your dollar. is not only a web site for gender equality but a term coined to encourage women to support companies that support female leadership.  Web site creators Alanna Bastin-Byrne and Jade Collins, say the premise is simple: making minor changes to your shopping habits can instigate major changes in the corporate world. Their website lists more than two thousand companies, both big and small, from professional services like accounting all the way down to toilet paper, that that have at least 30% women on the board or are 50% owned by women. While more women in leadership isn’t just good for women, its good business, too. Research from the Peterson Institute of International Economics shows that going from having no women in corporate leadership to a 30% female share is associated with a 15% increase in profitability. So if you want to get involved, visit the Femeconomy website [CLICK HERE], identify how the brands you buy from regularly stack up and then change your purchasing decisions accordingly.


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