Cereal Company Takes Issue With The Dwindling Bee Population

March 10, 2017

© Lane Erickson | Dreamstime

While grocery shopping this weekend, you may notice something different on boxes of Honey-Nut Cheerios.  The famous bee, known as BuzzBee, is missing. General Mills, maker of Cherrios is launching a campaign called, Bring Back The Bees, and are using the blank space where BuzzBee would normally be to bring awareness of the vanishing bee population worldwide. Scientist are concerned of the dwindling number of bees, which are vital for the pollination for not only flowers but our food source.  As part of the Bring Back The Bees” campaign , General Mills is asking customers to plant over 100 million wildflowers this year and is even giving away free wildflower seeds at their web site [CLICK HERE>. About 30% of ingredients used in General Mills products rely on pollination.

SOURCE: Consumerist

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