Brand Loyalty Is A Bigger Factor In A Relationship Than Once Thought

August 16, 2017

Dreamstime

Coke or Pepsi.  Choose wisely if you want to stay in your loving relationship.  A new study suggests preferring different brands can affect how happy you are in your relationship. It found that partners who had low power in their relationships, those who don't feel they can influence their partner's behavior, tend to find themselves stuck with their partner's preferred brands. Over time that can lead to the low power partner to become less and less happy in the relationship and although "brand incompatibility" isn't a reason for divorce, it can be a big factor in a loveless relationship. So those looking for love should be up front on their brand choices and the study authors says they're important enough to include on your dating profile.  

SOURCE: Daily Mail

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