A Beer Made For A Woman Launched

July 21, 2017

Just in time for the weekend, a beer just for women! A brewery in the Czech Republic has launched, Aurosa, described as a premium lifestyle beer that is sold in a marble-patterned pink bottle and that has a unique, unmistakably strong taste that is adapted to the elegance of women.

A post shared by Aurosa (@aurosa_official) on

However many see the marketing move as sexiest in an industry that has had a hard time connecting with women. Considering two major breweries have already tried and failed in producing a beer for women, Aurosa may have its days numbered.  Considering a 12 oz. bottle costs about $11 you may want to skip by the pretty bottle for something more reasonably priced!  

SOURCE: Munchies

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