How To Tell When A Sale Really Isn't A Sale

November 1, 2018

© Phartisan | Dreamstime

Black Friday and Cyber Monday are right around the corner with some stores already handing out their deals for the big shopping days. But just because something is on sale doesn't necessarily mean it's a good deal. Deceptive pricing techniques, in which stores advertise the wrong original price on their sale items to make the sale price look like a better deal, have been on the rise, according to Consumer Reports and it gives shoppers a false sense of scoring a great deal when in reality  you paid the normal price. Since 2014, more than 150 lawsuits have been brought against more than 80 retailers, alleging that they duped consumers. Also be wary of doorbuster deals, which are meant to get you into the store to buy other items but are typically limited and not great deals; BOGO sales, which we typically equate to a full 50 percent off when they are often buy one [at full price] get one 50 percent off; and bait and switch tactics in which advertised merchandise is not actually available at your local stores. Instead of relying on gimmicks that promote what a great deal you're getting, compare prices across different retailers. There's plenty of help available with plenty of browser extensions and apps that can help you do that, including CamelCamelCamel (which specifically tracks Amazon), Coupon Sherpa, Earny, Honey and Price Tracker.

SOURCE: Lifehacker

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