Social Media Is Fueling Spending For Beauty Treatments

March 4, 2019

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You might think only women book a beauty treatment before a night out but it is twice as likely to be done by men. When it comes to an instant tan, 21% of men surveyed opt for it ahead of a big night, while only 12% of women would do the same. Men are also more likely to get their hair styled before a night out, with 42% visiting the hair stylist, compared to 28% of women. Women are more likely to buy a new outfit for a night out, with 37% plunking down the plastic for duds compared to 22% of men. The survey taken by a banking app found that social media is the driver behind these beauty trends with 70 % of men and 60% of women feel the pressure to spend more than they can afford on clothes to dazzle their friends and family. The survey found those aged 25 to 34 spend an average of $529 a month on fashion luxuries with those aged 18 to 24 spending $370 a month and 35 to 45-year olds spending $250 monthly.

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SOURCE: Daily Mail

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