Secrets Of The Supermarket

November 2, 2018

© Teerawat Winyarat | Dreamstime

Grocery stores are sneaky in getting you to buy stuff not on your shopping list.  Although the layout is essential in you finding everything on your list, nothing about a grocery store is just random. Current and former grocery store employees share the secrets of why grocery stores do certain things.  For instance, the shopping cart has gotten bigger over the years. A marketing expert says that when cart sizes doubled, customers bought 19% more stuff. While the shopping cart has gotten bigger, the checkout lane has gotten narrower. Over 60% of shoppers off-loaded an item they put in the cart. But by keeping the lanes narrow, there's no space remaining to ditch an item and therefore you end up buying it. It's no secret that produce is at the front of the store, where special lighting is usually employed to make those colorful fruits and vegetable inspire your inner chef and usually results in buying additional items.  When you consider 80% of groceries you buy never change from week to week, it's a smart move to get perishable produce sold quickly. Grocery stores took a trick from Las Vegas in purposefully not placing a visible clock.  Just like Vegas, if you don't know what time it is, the likelihood of you hanging around increases.  The same is for the background music.  At less busy times, slower music is played, which on average means you'll buy around 29% more, while the tempo pick up during traditionally busy times so that you get in and out quickly.  Finally the average consumer tends to remember the price of only four items: milk, bread, bananas, and eggs. 95% of shoppers have no idea what all the other items cost and don’t know if they’re getting a good deal when they buy them.

SOURCE: Daily Mail & Reader's Digest

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