How Do You Say IKEA?

March 5, 2019

© Press Association

Pretty often we are introduced to new products with easily-spelled words that we believe are pronounced correctly but are in fact we are articulating incorrectly. We first called Nutella, "nu-tell-uh" only to learn it uses a long "u" sound (new-tell-uh'). Then there are words that just aren’t spelled the way we think they’d sound. Of course we’re talking about Acai berries from the Acai tree. While it would seem the spelling would sound out the word "ah-ka-ye," it is completely wrong. The Portuguese word has a funny, squiggly line dangling from the “c”, which changes the sound to its proper pronunciation of "ah-sigh-ee". Now it appears we're blowing it with IKEA too! Our favorite jig-saw Swedish store has been as mysterious on how it is pronounced as assembling an end table. In English, we give proper credit to the “I” and “E” in IKEA "eye-KEY-uh," but it is a Swedish acronym [Ingvar Kamprad (the founder), Elmtaryd (the farm in which he grew up) and Agunnaryd (the village in which he grew up)] and the real pronunciation of the retailer’s name is "ee-KAY-uh." Mind blown!

RELATED: The FDA Wants To Know How You Eat Nutella

SOURCE: Apartment Therpay

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