Ordering The Second-Cheapest Wine At A Restaurant Isn't Good Advice Anymore

April 22, 2019

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A while ago we shared a story that pointed out that you should always select the second-cheapest wine on the menu if you're looking for a thrifty way to control the balance due on your bill while enjoying a glass of vino. The thought is that you don't want to look cheap by choosing the least expensive wine—but at the same time, it doesn't make sense to order a pricey vintage red if you're not the kind of wine enthusiast who confidently understand and appreciate the difference in quality. However this advice isn't as sound as it once was because the restaurant industry is well aware of this customer habit and might even use it to their advantage by taking a bottle they're looking to get rid of and placing it in the second-cheapest slot. That could mean that you're getting a not-so-great bottle of wine and may have been better off ordering the cheapest one on the list. Also, in terms of value, the cheaper wines generally have the highest markups. So while your bill may be lower than if you had ordered a top-tier wine, you're also getting the lowest value. The magazine, Wine Enthusiast, recommends ordering a wine somewhere in the middle—perhaps the third or fourth cheapest wine—to get more bang for your buck. If you're unsure what to order, it never hurts to ask your server for a recommendation.

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SOURCE: Mental Floss

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