New Coke Is Back Thanks To Stranger Things 3

May 22, 2019

© Imagestore | Dreamstime

The date was April 23, 1985. The Coca-Cola Company launched a sweeter reformulated version of its namesake to replace the original formula.

However the public did not like it and within three months, the company reintroduced Coke's original formula in what many say was one of the biggest blunders in consumer products ever and a cautionary tale against tampering with a well-established and successful brand. So it seems strange that Coca-Cola would bring back such a painful product to life but the soda slip was a pop culture icon in the summer of 1985.  That is when we rejoin the cast of Stranger Things 3 and show creator Duffer Brothers said in an interview with the New York Times that in "the summer of 1985...New Coke was a really big deal. It would have been more bizarre to not include it." So Coca-Cola is taking advantage of the publicity by creating 500,000 cans of New Coke that will go on sale tomorrow (5/23/19) at 5pm ET [CLICK HERE> as part of a bundle that includes two New Coke cans along with a limited-edition and numbered Stranger Things/Coca-Cola and Coke Zero Sugar 8-oz. glass bottle. In fact, you're going to see a lot of Stranger Things 3 merchandise over the summer as H&M and other retailers will sell clothes that replicate what the show’s characters wear. And Baskin-Robbins will serve new flavors referencing the program’s Scoops Ahoy ice cream parlor. Stranger Things 3 launches July 4, 2019 on Netflix.

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SOURCE: New York Times

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