New Sustainability Program Keeps Product Packaging The Responsibility Of The Manufacturer

January 29, 2019

© Omar Sheriff | Dreamstime

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The sustainability movement has finally become large enough for corporate America to take notice.  It has well-known that packaging used in food, personal products and home goods is a garbage-producing mess. Although recycling programs are helpful, only around 9% of plastics are actually recycled nationwide. Most plastic end up in landfills or in our oceans and waterways. So it would seem there needs to be another way to cut down waste.  That's why "Loop" is revolutionizing how reduce, reuse, recycle.  Loop is a program created by TerraCycle that uses returnable, reusable packaging for common consumer items such as laundry detergent, potato chip bags and toothpaste tubes! Why Loop may be successful is that it has some pretty big names in the consumer products business, including Procter & Gamble, Nestle, PepsiCo, Unilever, The Clorox Company and more. Quite simply, Loop shifts the packaging responsibility back to the companies that make the products. You start by shopping in the Loops Store at loopstore.com. You'll find many of your favorite household products but instead of their one-time use packaging, they are designed in upgraded reusable packaging.  On the first transaction, there's a deposit for the container, like a quarter for a Coca-Cola bottle. Once it's returned to the store, or sent back in the reusable shipping container, no matter what state it's returned in (even broken), you get your deposit back in full. Packages are delivered and containers are picked up at no charge to you and once the containers are returned, Loop cleans and sterilizes them for reuse. This new packaging model is seen to work because companies that reuse the same packaging over and over will cause costs to drop for production and more profit for investors.  It's a win-win for business and the environment. Durable, reusable packaging also allows companies to make containers that are more functional (like the Haagen Daaz container that keeps ice cream colder, longer). It also allows for way more fun, interesting and marketable design possibilities. The Loop Store launches this year nationwide and in France.  REgster now and be one of teh first to try out this new way to shop (CLICK HERE).

SOURCE: Mother Nature Network

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