"Clean" Wine: Hype Or Hoax?

August 28, 2020

The clean living movement has gained steam over the past few years.  From organic foods to exercise, there is no shortage of products marketed to help you reach your goal. Recently a slew of wines have been promoted as being "clean.” But what you believe to be a healthier option is nothing more than marketing and it generally comes with a high price tag. Let's start with wine in general.  Ever notice that there is no ingredient list on a bottle of wine? It's by design and the wine industry likes it this way. While it contains grapes, yeast, sugar and sulfur, they can also contain additives and chemicals. Many winemakers use a chalk-like substance to balance the pH, and malic and tartaric acid to balance the acids. Many wines are mulched with oak chips to give the wine an oak aroma and taste similar to wine fermented and aged in oak. Lots of regular red wines include a dye called Megapurple to unnaturally bump up flavor and color. Also, most people don’t realize that wine isn’t automatically vegan. Gelatin, egg whites, and other animal byproducts are commonly used to make wine. Eww! So Clean Wine is make without these tricks?  Not necessarily.  In fact, there is no regulation of using the term "clean" or "Natural" in wine. You'll find it virtually impossible to find the actual ingredients used to make your favorite bottle of wine. So you really don't know. The only peek we have into what our wine contains is if it is marked with a USDA organic seal of approval means the wine is made with 100% certified organic ingredients, meaning all yeast and sulfur dioxide are naturally occurring in wine, not added. Remember that “clean” doesn’t mean “healthy.” There is no such thing as healthy alcohol, even if it has some antioxidants added or if marketers have labelled it clean.  Clean wine has found a loophole in the system, where they can make health claims without having any evidence to back it up.  But if you're trying to find a better-for-you wine option, then red wine is the way to go, thanks to its rich-polyphenol content, red wine may help to prevent oxidation in the body that can contribute to disease.

SOURCE: Body And Soul

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