A New Look For The Iconic Animal Crackers Box

August 22, 2018

© Bert Folsom | Dreamstime

After 116 years, the Barnum's Animals Cracker's box has changed. Following a push from People for the Ethical Treatment of Animals (PETA), the parent company of Nabisco, which makes the crackers agreed to redesign the iconic box packaging to show the animals free from the boxcar cages they were depicted in since 1902. PETA argued that the boxes featuring caged animals were outdated in light of the growing opposition to the exploitation of animals in circuses. The newly designed packaging, which can be found on store shelves starting this week, shows the familiar red and green boxes but with a zebra, elephant, lion, giraffe, and gorilla wandering freely. Fortunately, though, neither the cracker recipe, nor the shapes inside, are changing at all.

SOURCE: Thrillist

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