Love For Valentine's Day Appears To Be Fading

February 8, 2019

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With Valentine's Day approaching, it appears that love for the day is fading.  While more than 60% of American adults planned to celebrate the romantic holiday a decade ago, today only about 51% expect to treat their sweethearts or themselves, according to the National Retail Federation’s latest Valentine’s Day spending report. In fact the day of love has been trending downward for 12 years. The National Retail Federation says there are three overwhelming reasons for the decline in popularity: people do not participate if they do not have a significant other, Valentine’s Day is over-commercialized and that people are just not interested anymore. Even though less people are celebrating Valentine’s Day, Americans are actually expected to spend a record $20.7 billion overall this year, and $161.96 apiece, which is 13% increase from last year.

SOURCE: Moneyish

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